If you haven't seen it already, this is Nike's commercial for its new cross-trainers:
The song is by Saul Williams, called "List of Demands (Reparations)." I don't know about you, but it makes me want to go out and run suicides, or buy some overpriced athletic shoes.
The song is awesome, and obviously Saul Williams authorized its use in the commercial, but don't you think someone who looks and thinks like this, wouldn't he be a little hesitant about allowing a company to use what is effectively a protest song, in such a way? Or is that simply my white guilt, projecting my discomfort onto him?
Either way, badass song, right?
Tuesday, April 8, 2008
Saul Williams makes me want to buy some Nikes and curse my evil white heritage
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